The Captive Media system consists simply of a hi-definition screen, fitted at eye level above the urinal, where it commands the full attention of the user. When not in active use, it plays a mixture of adverts and content from one of
The Captive Media system consists simply of a hi-definition screen, fitted at eye level above the urinal, where it commands the full attention of the user. When not in active use, it plays a mixture of adverts and content from one of our twelve ‘PTV’ channels.
But when a user approaches, it flips into gaming mode, using patented
technology to detect not only his presence … but the direction of his stream.
Algorithms then allow the user to do something simple, but VERY engaging –
controlling the system just by aiming their stream left or right!
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